Disney and Champion Suit Up the Entire NFL
Thirty-two teams, thirty-two characters, and a collection built for the road to Super Bowl LXI, where the road runs straight through Fanatics Fest.
Charcoal Tee
Sports and pop culture collided in New York City when the official Disney and Champion NFL partnership made its debut. Hosted by NFL Commissioner Roger Goodell and broadcaster Taylor Rooks, a live stage event called the Disney Fan Draft revealed the first wave of team apparel. Gridiron legends like Tom Brady, Emmitt Smith, Rob Gronkowski, and Dion Dawkins stepped up to present the inaugural picks to an energetic crowd.
This massive rollout ties directly into Disney and ESPN building momentum toward their first-ever Super Bowl broadcast in February 2027. Rather than relying on simple color swaps, Disney Consumer Products Director of Graphic Design Bret Healey approached the collection as a diehard sports fan. Every piece leans heavily into team history, city identity, and subtle fan lore. The lineup spans premium tees, crewnecks, and sweatshirts priced between $29.99 and $129.99.
Availability — First wave launched July 16, 2026. Full 32-team collection drops August 2026 at Fanatics, NFLShop.com, DisneyStore.com, and select Lids stores. Fans can also join the official waitlist for updates. For related park merchandise coverage, check out our Disney World News desk.
First Wave Pairings 08 revealed
The initial showcase gave fans an exclusive look at how classic franchises are being reimagined through the lens of legendary characters, matched not by color, but by history.
Raw strength and a fiercely loyal edge.
Classic cowboy iconography and timeless confidence.
Unmatched edge, mystique, and legacy power.
Heritage, heroism, and enduring patriotism.
Nods to the Big Blue Wrecking Crew defensive era.
Flight and aviation roots tied to speed.
A natural tribute to pirate legacy.
A clever nod to The Hogs offensive line history.
Styling Your Game Day Wardrobe
Finding gear that balances team pride with everyday wearability can be tricky, but this collection leans heavily into vintage aesthetic choices. The use of heavy-weight cotton, washed graphics, and retro Champion branding gives the apparel an authentic sideline feel rather than a generic souvenir look.
Frequently Asked Questions
When will the remaining NFL teams be revealed?
The Disney and Champion NFL collection will unveil its remaining twenty-four team pairings in August 2026.
Where can fans purchase the collection?
The entire lineup will be available online at Fanatics.com, NFLShop.com, and DisneyStore.com, alongside physical inventory at select Lids locations.
Why did Disney and the NFL partner on this apparel line?
This major merchandise launch serves as a cornerstone kickoff for Disney and ESPN’s upcoming Year of the Super Bowl campaign.
Rumor Radar unverified
While official announcements have only covered the first eight franchises, the rumor mill is spinning fast regarding unreleased teams.
The loudest speculation right now centers on the reigning champions, the Kansas City Chiefs. Industry insiders and early fan mockups point toward Iron Man as the logical choice given the striking red-and-gold palette, while other supporters are lobbying for Animal from The Muppets to capture the famously loud energy inside Arrowhead Stadium.
Chiefs × Iron Man
Chiefs × Animal
Given the design team’s commitment to deeper franchise lore over basic color matching, fans will have to wait for the August rollout to see which character officially represents the Chiefs kingdom.
This report discusses unverified industry concepts. Read our Editorial Standards for how we handle unannounced projects.
